This report seeks to understand the attitudes of both businesses and the general public towards sustainability in the UK.

By doing so, we aim to provide insight into the motivations and the obstacles surrounding sustainability which we face collectively.

The purpose of this is to provide greater insight into how society can be encouraged to be more sustainable, given the pivotal role played by consumers and businesses.

The report draws on original primary data from consumers and businesses, providing context based on the latest data relating to the climate and waste crisis.